LE PASSAGE - THELAWN 2019 RUNWAY SHOW

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THELAWN - 2019 F/W Runway Show
In 2019 F/W Shanghai Fashion Week, LE PASSAGE collaborated with the fabulous designer brand THELAWN to present a runway show which was simple but full of energy. LEP team took in charge of producing the show, that included creative direction, model casting, makeup direction, project management and execution. We also provided the PR and communications services for THELAWN during the fashion week. We invited media, influencers, buyers and VIP guests, and arranged a media kit. 
2019 年秋冬季上海时装周,LE PASSAGE 与设计师品牌 THELAWN 再次合作,为其策划及落地 19F/W 系列的时装发布秀。我们负责该场时装发布秀的项目策划、创意指导、模特选角、妆发创意,以及活动的整体统筹及落地执行。 同时,LE PASSAGE 还为 THELAWN 提供品牌传播策略和执行、活动公关等服务。我们高效地沟通对接媒体资源与主办方团队,邀约买手、VIP 客户、意见领袖等品牌挚友参与看秀,新闻稿撰写,媒体资料的有效投放,协助品牌建立并维护媒体关系。
We enjoyed working with artists and young talents. Musician Zheng Ke composed the music for the new season Sound of The Border, and artist Tan Jin designed the unique accessories for the bold and stylish modelling. In this new season of THELAWN, we could find blazer inspired by diving suit with retro and exotic fabric, and impressive details, such as ide elastic bandage, unconventional arc segmentation, color-specific bump edges and bright soft lines.
根据新系列主题「Sound of The Border」,音乐⼈ Zheng Ke 受邀为品牌创作本次秀场音乐,与秀场氛围高度契合。艺术家 Tan Jin 也为我们量身定制了独特的创意配饰,供发布秀造型搭配之用。在 THELAWN 2019 秋冬系列中,能看到以潜水服作为创作灵感的运动上衣,复古又具有异域气息的面料。细节之处所展现的丰富度和完整度,诸如侧身弹力绑带、非常规弧线分割、色彩明确的撞色滚边及明线等,也令人留下颇深印象。

PRODUCTION LE PASSAGE   PRODUCER & ART DIRECTOR TANG CHAN   SHOW DIRECTOR SISIS BAI   STYLIST YANGYANG
MUSIC ZHENG KE   ACCESSORY DESIGN TANGJING    CASTING  REGEN CASTING & TANG CHAN & OOLONG  
MAKEUP DIRECTOR JIANG   EXECUTIVE PRODUCER EVA LI   PRODUCTION ASSISTANT  KIKI   SHOW MUSIC  ZHENG KE 
CINEMATOGRAPHER WU ZHE   PHOTOGRAPHERS JUNJUN & COSMO TEAM

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