LE PASSAGE - THELAWN 2018 RUNWAY SHOW

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THE LAWN - 2018 F/W Runway Show
In 2018 Shanghai Fashion Week, LE PASSAGE collaborated with THELAWN to present 18F/W runway show. Based on brand positioning and concept behind the new collection, LEP team worked from concept refining to every detail for fully conveying the brand value. LE PASSAGE provided services including brand strategy, PR and marketing communications, art direction, model casting, show production, and project management.
LE PASSAGE 以品牌顾问的角色,深入参与到服装企业及设计师品牌的形象升级和品牌转型中。从品牌化策略、市场及新媒体传播策略、整体形象优化、创意指导,到定制型内容制作、市场营销及内容传播、对外合作拓展等,根据品牌不同需求提供专业及高效的全套整合服务。受设计师品牌 THE LAWN 邀请,我们为其策划及落地 2018 秋冬系列时装发布秀。协助品牌实现秀场概念,同时提供项目监制、模特选角、妆发创意、秀场音乐及视频制作,以及公关与品牌传播等服务。

PRODUCTION LE PASSAGE   PRODUCER & ART DIRECTOR TANG CHAN   SHOW DIRECTOR FAYE   CASTING REGEN CASTING DEPT. & TANG CHAN & OOLONG
STYLIST YANGYANG & CHUXUAN   SHOW MUSIC MENG WANG   SHOW VIDEO AZUSA   PHOTOGRAPHER JUNJUN   EXECUTIVE PRODUCER SAISAI XU   PRODUCER ASSISTANT AZUSA
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