LE PASSAGE - SUNYATA HOTEL Publication Planning and Production

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SUNYATA HOTEL - Publication Production
For Opening Ceremony at SUNYATA HOTEL CHONGQING, LE PASSAGE collabored with the brand and released an exclusive brand publication 蘸! Dip!. We provided full-service editorial and production, including creative theme planning, visual and art directing, pre-production coordinating, interviewing and text writing, content composing,  portrait photography and proofreading.
,对重庆人来说再熟悉不过,这是最为熟知的吃火锅蘸料碟的动作。吃火锅时,将滚烫的食物放进口之前,都会在调制独特的油碟里滚蘸一下,以锁住麻辣鲜香。以既下山 · 重庆酒店开幕活动作为契机,LE PASSAGE 引为既下山 · 重庆的主题刊物,既下山品牌策划及制作了重庆专属刊物「 蘸!Dip」。提供包括选题策划、视觉指导、视觉及装帧创意、制片统筹、人物采访、平面肖像拍摄、文案撰写、内容整合制作,以及项目监制管理服务。
The main publication showcased exquisite pictures, a historical retrospection, and in-depth interviews with brand founder and interior designers, which comprehensively and prudently output the brand culture and value. The smaller booklet explored the most representative scene about music, cocktail, art and other cultural sites in Chongqing. It helped SUNYATA HOTEL, CHONGQING expand their local business resources. Meanwhile, hotel guests can easily get involved in the most fascinating vibes to experience in Chongqing.
专属刊物「蘸!Dip!」,分为 既下山 · 重庆主板块和 City Guide 城市别册。主板块从既下山的品牌内涵出发,阐述既下山 · 重庆酒店建筑的文化背景,结合对既下山品牌创始人赖国平和酒店设计师谢柯的深度访谈,重新定义历史与现代交织下的旅宿新貌。展示质朴浓厚的既下山与江湖气的重庆产生的奇妙碰撞,以深沉的情绪转化出内心的力量。城市别册深入挖掘重庆人文风景,从音乐与酒文化、城市艺文体验和在地感受三个板块切入,以多个角度丰满地呈现重庆的在地魅力。入住既下山 · 重庆的宾客,可以携带「蘸!Dip!」自主探询重庆山城,轻松闲适、有滋有味地进入到最值得体验的地方。
PRODUCTION LE PASSAGE   CREATIVE DIRECTOR TANG CHAN   CONTENT PLANNING KIT WONG 
KEY VISUAL DIRECTION LEP TEAM & YUANXI   VISUAL AND LAYOUT DESIGN TSING   TEXTS KIT WONG, MIAOMIAO YU & YIFANG LI  
INTERIOR PHOTOGRAYPHY KEJIAN PHOTOGRAPHY   PORTRAIT PHOTOGRAPHER XIAO SI  
PROOFREADERS KIT WONG AND MIAOMIAO YU
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