LE PASSAGE - PEACEBIRD MEN 24 HOURS CITY LIFE

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PEACEBIRD MEN - 24 Hours City Life
Based on the brand positioning of PEACEBIRD MEN, LE PASSAGE customized an overall marketing solution for its 2017 F/W Collection. We developed a series of online editorial, 24 HOURS CITY LIFE, and published on their social media platforms including WeChat and Weibo, to craft a strong visual identity for brand. In this project, LE PASSAGE invited 6 city boys with different personalities and occupations to present the new collection. This project was presented in the form of three articles with photos, GIFs and links to shopping page to narrate stories in a light and funny way, which also highlighted the brand's new image.
针对太平鸟品牌的全新市场定位,LE PASSAGE PEACEBIRD MEN 17AW 羽绒系列量身定制全套创意营销解决方案。结合新系列的服装风格和产品特点,打造针对社交媒体投放的创意广告概念。LE PASSAGE 策划及制作三期以 24 HOURS CITY LIFE 为主题的线上营销内容,供品牌在其官方微信公众号、官方微博及其他渠道作投放使用。六位性格各异、不同职业属性的素人男生受邀参与到该项目。根据出镜人物特点,LE PASSAGE 精选出符合男性日常情景需求的主推产品,打造出城市生活中易实现的时髦造型。该项目内容结合图片、文字及 GIF 动画,以轻松有趣的形式讲诉故事,呈现出品牌的时髦新形象。多元化的排版方式也为读者提供了新鲜的阅读体验。
CREATIVE DIRECTOR TANG CHAN   CREATIVE SCRIPT JUNYI   EXECUTIVE PRODUCER MIN GOING 
KV DIRECTION & GRAPHIC DESIGNER DANIEL NUG   PHOTOGRAPHERS HS & 904H  CINEMATOGRAPHER & EDITING YINDONG BAO
STYLISTS MONSTER & JACKY   LINE PRODUCER & INTERVIEW SAISAI XU   COPYWRITER KC
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