Based on the brand positioning of PEACEBIRD MEN, LE PASSAGE customized an overall marketing solution for its 2017 F/W Collection. We developed a series of online editorial, 24 HOURS CITY LIFE, and published on their social media platforms including WeChat and Weibo, to craft a strong visual identity for brand. In this project, LE PASSAGE invited 6 city boys with different personalities and occupations to present the new collection. This project was presented in the form of three articles with photos, GIFs and links to shopping page to narrate stories in a light and funny way, which also highlighted the brand's new image.
