As a long-term creative partner of JNBYHOME, LE PASSAGE took in charge of its first pop-up store in Beijing and provided services including content creation and production, grand opening planning, key visual direction, set design, visual material production, and project management. Also, we customized a set of integrated PR marketing and communications strategies for JNBYHOME, which included product seeding, preparing a media kit, inviting and greeting influencers and media guests, planning and producing VIP gifts, editing and publishing posts on JNBYHOME's social media platforms, and launching multi-media contents after the grand opening.