LE PASSAGE - JNBYHOME LIVE LIVELY

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As a long-term partner of JNBY Group, LE PASSAGE is deeply involved in image-building and creative events for its brands, customizing professional and efficient integrated services. Since 2018, LE PASSAGE has been working on the editorial project, LIVE LIVELY, for its lifestyle brand JNBYHOME. In this long-term project, we have customized digital marketing content for clients to craft brand philosophy and deliver JNBYHOME's attitude toward everyday life to their target customer. Based on the client’s branding strategy, LE PASSAGE developed multi-media channels and collaborated with the selected Chinese celebrities, KOL and local media friends with the mission to increase the exposure of its products and maximize influence.

作为江南布衣集团的长期合作伙伴,LE PASSAGE深入参与其旗下多个品牌的形象塑造项目,根据品牌具体需求提供专业及高效的全套整合服务。LE PASSAGE 于2018年夏季开始,为江南布衣旗下家居生活方式品牌 JNBYHOME 策划及制作特别企划项目"LIVE LIVELY",服务

DIRECTOR TANG CHAN  PHOTOGRAPHER RAY REN & ZHU QIAN    
STARRING VOL.1 AMANDA & AKIRA  STARRING VOL.2 XIONG XIAOMO  STARRING VOL.3 LONG DI & LONG QUAN
PLANNER SAISAI XU  PLANNER ASSISTANT WANXUAN JIANG  LOCATION PRODUCER (JAPAN) JI XU
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