Since 2018, LE PASSAGE has been working on the editorial project, LIVE LIVELY, for lifestyle brand JNBYHOME. In this long-term cooperation, we have customized digital creative content for client to craft brand philosophy and deliver JNBYHOME attitude toward everyday life to their target customer. Based on the client’s branding strategy, LE PASSAGE developed multi-media channels and collaborated with the selected Chinese celebrities, KOL and local media friends with the mission to increase exposure of its products and maximize influences.
