As a long-term partner of JNBY Group, LE PASSAGE is deeply involved in image-building and creative events for its brands, customizing professional and efficient integrated services. Since 2018, LE PASSAGE has been working on the editorial project, LIVE LIVELY, for its lifestyle brand JNBYHOME. In this long-term project, we have customized digital marketing content for clients to craft brand philosophy and deliver JNBYHOME's attitude toward everyday life to their target customer. Based on the client’s branding strategy, LE PASSAGE developed multi-media channels and collaborated with the selected Chinese celebrities, KOL and local media friends with the mission to increase the exposure of its products and maximize influence.