LE PASSAGE - JNBYHOME CONCEPT STORE

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JNBYHOME - Concept Store
As a long-term partner of JNBY, LE PASSAGE is deeply involved in image-building for its brands, customizing professional and efficient integrated solutions. We were responsible for planning and executing grand opening of the first JNBYHOME concept store (Wenxin Sotre, Hangzhou) in 2018. We redefined the commercial space with the concept of living community, which breaks the conventional display thinking of the household brand.
作为江南布衣集团的长期合作伙伴,LE PASSAGE 深入参与到集团旗下多品牌的形象塑造项目,根据品牌具体需求,提供专业及高效的整合性服务。在 JNBYHOME 首家概念空间杭州文新店开幕活动项目中,LE PASSAGE 负责活动的整体策划,包括主题概念、空间置景设计及开幕流程规划。陈列方式以生活社区来重新定义商业空间,打破了家居品牌常规的样板间陈列思维。
LE PASSAGE also provided media scheduling services for JNBYHOME. By collaborating with Wallpaper*China, the world’s global design authority magazine, LE PASSAGE prepared the press release and also provided gift box for the private dinner hosted by Wallpaper*China.
LE PASSAGE 同步为品牌方提供战略性公关传播咨询及执行服务。根据客户需求,量身定制媒体合作策略,并完成多渠道的深度报道及内容发布。在该开业活动筹备期间,我们与权威设计杂志《Wallpaper*卷宗》建立深度合作关系。共同携手策划 JNBYHOME 专题采访报道,并于杂志举办的建筑师私宴活动中,提供 18AW 伴手礼盒的产品支持。
CREATIVE DIRECTOR TANG CHAN  EXECUTIVE PRODUCER SAISAI XU  PRODUCER ASSISTANT JIANG   SET DESIGN YUANXI SUN
CATERING DESIGN LA PORTE DE PARIS  INTERIOR DESIGN GREY STUDIO  FURNITURE SUPPORT UTT & GALLERY SOHE
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