LE PASSAGE - ISE CONTENT CREATION

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ise - Content Creation & Production
ise stories is a long-term project launched by ise, a Shanghai-based women's wear brand, with the aim to deliver brand philosophy to their target customers. Took urban ladies’ lifestyle as a clue, LE PASSAGE developed a series of contents and posed on their social media platforms like WeChat and Weibo with the mission to promote ise 18F/W collection. In this project, these modern ladies whom have their own business and family, to have in-depth interviews. We visualized brand values and customer portraits to present the elegance and independence of ise ladies as well as their contemporary lifestyle to readers.
ise stories」是由国内女装品牌 ise 发起的人物故事项目。LE PASSAGE 围绕 2018 年秋冬系列设计主题,以当代都市女性生活方式为线索,策划及制作了一系列展示女性优雅态度的品牌线上推广内容,力图将品牌推崇的「我见自然,我见自我」价值观具像化、形象化。多位素人女孩受邀参与出镜,她们生活及工作于不同城市,人物性格和气质的形成也因城市差异而有所区别。该系列内容打破了单向信息输出的模式,这些拥有不同职业属性与生活步调的独立女性,通過互动方式引导读者进行城市探索及更为真实的生活体验。以素人形象展示在不同场景下的著裝搭配,对品牌受众更具有搭配指导意义。
PRODUCER & ART DIRECTOR TANG CHAN    PHOTOGRAPHER BH  
STYLISTS JIANG & CHU XUAN   MAKEUP & HAIR ARTIST CHANGXIU YANG   LINE PRODUCER SAISAI XU    COPYWRITER SAISAI XU
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