LE PASSAGE - HENG SHU BRAND UPGRADE

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HENG SHU - Brand Upgrade & PR Communications
As a brand consultant, LE PASSAGE worked closely with HENG SHU and successfully upgraded brand image. In this case, we provided services from brand strategy, art direction, PR marketing and communications strategies, content creation and production, to consultation and advice for product design and pricing, wholesale and retail strategies, and committed to upgradebrand image and values to target customers.
LE PASSAGE 以品牌顾问身份,为服装企业及设计师品牌提供包括品牌升级策略、创意内容制作及品牌传播的整合性服务。受鞋履设计师品牌 HENG SHU 邀请,LE PASSAGE 全方位参与到品牌 2.0 转型中。从品牌策略、艺术指导、市场营销推广、品牌内容传播、公关及媒体关系,到产品款式、批发及零售策略、线下销售渠道拓展等方面给予专业指导。实现其整体形象的提升,并将品牌的核心价值准确传递给目标消费群
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