VIVO - ORIGIN OS
In November 2020, renowned technology brand vivo launched OriginOS——a new smartphone operating system——demonstrating the brand's innovative strength and rethinking of smart phone systems.
LE PASSAGE was invited to participate in the creative content planning of the OriginOS communication campaign, produced interactive public tweets and product brochures. We created a unique interactive experience based on the distinctive properties of the media carrier and engaged in a dialogue with consumers in both the digital and real worlds. Hoping to convey OriginOS's new concepts and actual sentiments to the public.
2020年11月，知名科技品牌 vivo 推出全新智能手机操作系统 OriginOS，彰显着品牌的创新实力和对手机系统的重新思考。
LE PASSAGE 受品牌之邀参与 OriginOS 创意传播的内容策划，并制作了交互型公众号推文和实体产品手册。围绕媒介载体的独有属性，创造出与众不同的互动体验，与消费者在数字世界和现实世界进行对话，将 OriginOS 全新理念及更真实的情感传递给大众。
It uses a folded pull-out page to integrate the front and back covers in creative binding, and the gorgeous OriginOS rainbow colors with the main VIVO brand colors are used as the lining. Through the high-quality UV printing process to present the brand quality.
The OriginOS design team also joined with artist Lewis Orton to create seven visually stunning dynamic flowers. Correlating the blooming process of the flowers with the number of steps the user takes in daily life. Allowing the user to feel the marvelous transformation of the physical world through the wallpaper.
According to this romantic design idea, we have made various creative experiments. Extracted the single-frame images of the flowers "opening" and "closing" . Designed them into a fun and reminiscent film card which is embedded in the end page of the booklet in the form of a hollow card sleeve. Readers can see the dynamic images of flowers from budding to blooming when they pull the card.
This simple action not only adds to the reading experience of the brochure, but also serves as a "physical" extension of the OriginOS digital experience. Responding to the original intention of "touching instinctive emotions with reality experiences” .