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HOMEFACIAL PRO - ZINE shí yàn
HomeFacial Pro, a fast-growing local ingredient-based skincare brand, has impressed many consumers with its ingredient-focused skincare philosophy. LE PASSAGE was invited to work with the HFP team to create a more diversified form of brand culture output, presenting HFP Lab®'s experimental spirit of exploration and brand values with an open and humanistic perspective.  
 
The inaugural issue of the HFP Lab® brand zine shí yàn which means experiment in Chinese. It is a multi-dimensional discussion on the theme of "order". From the inner order of the self, to the balanced order of the skin, to the natural order of the external environment. Rebuild the sense of order in the self-system and resist the disturbances of the external world. In the increasingly complex context of the present, search the balance between inner-self and daily life.
HomeFacial Pro 作为近年来快速发展的本土成分护肤品牌,以专注于成分的护肤理念打动众多消费者。LE PASSAGE 受品牌之邀,与 HFP 团队携手共创更多元的品牌文化输出形式,以开阔且具有人文关怀的视角,呈现 HFP Lab® 的实验性探索精神及品牌价值。

HFP Lab® 品牌杂志《实验》创刊号围绕「秩序」这一主题,展开了多维度探讨。从自我内在的秩序,到肌肤的平衡秩序,再到外在环境的自然秩序。重建自我系统中的秩序感,抵御外在世界的纷扰。在当下愈发复杂的语境中,找寻内心与生活的平衡。
In the inaugural issue of shí yàn, various perspectives on "order" are explored through interviews with Insider personalities, visual creative campaigns, conversations between professionals and brand audiences, international innovation labs, and responses are given on self-awareness, skin care, daily life and natural thinking.
 
The spirit of exploration, with the aim of recovering order in life, is also the origin of the whole project. Using paper as a medium, we hope that this "experimental spirit" of slowing down will be delivered to those who need it through this publication.
在《实验》创刊号中,通过 Insider 人物专访、视觉创意大片、专业人士与品牌受众对谈、国际创新实验室等形式就「秩序」展开不同角度的探讨,并在自我意识、肌肤护理、日常生活及自然思考等层面给出了回应。
 
带有探索属性的精神,以期找回生活秩序,亦是整个项目立意发想之原点。以纸作为媒介,希望这种慢下来的「实验精神」,能藉由这本刊物传递到那些需要它的读者手中。
 CREATIVE DIRECTION   HFP LAB® & LE PASSAGE   ART DIRECTION   HFP LAB®
 VISUAL DESIGN    LE PASSAGE & GROUNDLESS   PRODUCTION    LE PASSAGE   FRONT&BACK COVER    PHOTOGRAPHY BY QVVEN
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