LE PASSAGE - EIN CONTENT CREATION

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EIN - Editorial Content Creation
EIN is a women's wear brand targeting the Chinese mid-range market. LE PASSAGE was approached by them for editorial content creation of EIN Magazine between the year of 2013-2015. EIN Magazine focuses on fashion, architecture, culture, art, architecture, travel, lifestyle and design. In this project, LE PASSAGE provided services including topic design, conducting interviews, shooting, copywriting, and visual content production. A roster of international creatives was involved in the interviews, including French conceptual artist Sophie Calle, German conceptual artist Wolfgang Laib, Elein Fleiss, the co-founder of Purple Prose and Purple Magazine, and Marco Velardi, the co-founder of apartamento, etc.
2013 年开始,LE PASSAGE 受邀参与 EIN 品牌文化杂志的专题策划及内容制作。从时装到建筑、从居家到旅行、从生活到设计、从艺术到人文,与全球各领域创意人进行深度对话。通过国际化的多元视角,呈现出 EIN 的企业文化,以及其所推崇的人文价值、审美态度,对生活美学的理解。LE PASSAGE 提供了涵盖选题策划,沟通对接,人物采访,拍摄,专题内容撰写等内容制作服务。专题受访人包括二十世纪末法国最重要的当代女艺术家 Sophie Calle、德国观念艺术家 Wolfgang Laib、法国杂志「Purple Prose」及「Purple Magazine」联合创始人 Elein Fleiss、西班牙家居杂志「apartamento」联合创始人 Marco Velardi 等。
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