EIN is a women's wear brand targeting the Chinese mid-range market. LE PASSAGE was approached by them for editorial content creation of EIN Magazine between the year of 2013-2015. EIN Magazine focuses on fashion, architecture, culture, art, architecture, travel, lifestyle and design. In this project, LE PASSAGE provided services including topic design, conducting interviews, shooting, copywriting, and visual content production. A roster of international creatives was involved in the interviews, including French conceptual artist Sophie Calle, German conceptual artist Wolfgang Laib, Elein Fleiss, the co-founder of Purple Prose and Purple Magazine, and Marco Velardi, the co-founder of apartamento, etc.