LEPASSAGE - The Lawn 2019

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THELAWN - FW2019  RUNWAY
In FW 2019 Shanghai Fashion Week, we collaborated once again with the fabulous designer fashion brand THELAWN to present a runway show which was simplicity but full of energy favorably. We drove LEP team into the whole presentation event, and worked for event management, creative direction, casting, modelling design, makeup direction, and event execution.
本季上海时装周,LE PASSAGE 与设计师品牌 THELAWN 再次合作,为其制作 2019 秋冬系列时装发布秀。我们负责并参与了发布秀的整体策划、创意指导、项目统筹、妆发创意、模特选角,以及活动的落地执行。
We also enjoyed working with the artists and young talents, famous musician Zheng Ke composed the music for THELAWN FW 2019 with the new season Sound of The Border. And artist Tan Jin designed the unique accessories for the bold and stylish modelling. In the new season of THE LAWN, we could find the atheleisure jacket inspired by diving suit with the retro and exotic fabric. The richness and completeness of the details, such as side elastic bandage, unconventional arc segmentation, color-specific bump edges and bright soft lines, all are also impressive.
根据新系列主题「Sound of The Border」,音乐⼈ Zheng Ke 受邀为品牌创作本次秀场音乐,与秀场氛围高度契合。艺术家 Tan Jin 也为我们量身定制了独特的创意配饰,供发布秀造型搭配之用。在 THELAWN 2019 秋冬系列中,能看到以潜水服作为创作灵感的运动上衣,复古又具有异域气息的面料。细节之处所展现的丰富度和完整度,诸如侧身弹力绑带、非常规弧线分割、色彩明确的撞色滚边及明线等,也令人留下颇深印象。
The LEP also provided THE LAWN promotion and communication strategies during the fashion week. We connected closely with media resources and organizer LABELHOOD, and responsible for inviting buyers and VIP guests, composed and arranged media kit. We helped THELAWN get exposure both in print and digital valuable medias,  before,  during and after the event.
同时,LE PASSAGE 还为 THELAWN 提供品牌活动传播策略制定和执行服务。我们对接媒体资源与主办方团队,邀约买手和 VIP 嘉宾,负责新闻稿的撰写和有效投放,协助品牌建立及维护媒体关系。

ART DIRECTOR TANG CHAN   SHOW DIRECTOR SISIS BAI @ICUBE   STYLIST YANGYANG
MAKEUP DIRECTOR JIANG   MUSIC ZHENG KE    CASTING  REGEN CASTING / TANG CHAN / OOLONG  
ACCESSORY DESIGN TANGJING   SHORT FILM WU ZHE 
PHOTO COSMO TEAM & JUN JUN  SUPPORT EVA LI / KK
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