LE PASSAGE - THE LAWN

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THE LAWN
Le Passage planned and produced THE LAWN 18AW runway show, presenting on LABELHOOD during 2018 Shanghai Fashion Week. Based on the concept behind products, our team worked from conceptualization to every detail for fully presenting the brand value of ‘time, memory, and inheritance’. In terms of Brand Consulting, Le Passage provides services including Branding Strategy, Digital Marketing Strategy, Communication Strategy, and Art Direction. We help brands creating bespoke stories, and developing the most suitable communication platforms to present the brand identity.
LE PASSAGE以品牌顾问的角色,深入参与到服装企业及设计师品牌的形象升级和品牌转型中。从品牌化策略、市场及新媒体传播策略、整体形象优化、创意指导,到定制型内容制作、市场营销及内容传播、对外合作拓展等,根据品牌的不同需求提供专业及高效的全套整合服务。LE PASSAGE 为设计师品牌 THE LAWN 策划及制作其 2018 秋冬系列时装发布秀。根据品牌定位及新系列主题,协助品牌策划和实现秀场概念,同时提供整体艺术指导、造型及妆发概念、模特选角、秀场音乐及视频短片制作、公关及内容传播等服务。

ART DIRECTOR TANG CHAN  SHOW DIRECTOR FAYE  CASTING REGEN CASTING DEPT. & OOLONG-Z  PRODUCER ASSISTANT SAISAI XU & AZUSA  
STYLIST CHU XUAN  SHOW MUSIC MENG WANG  SHORT FILM AZUSA
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