With in-depth analysis of PEACEBIRD MEN’s newly positioned market, LE PASSAGE provides bespoke start-to-finish branding and marketing solutions for its 17 Winter Collections. We developed a series of online editorial - 24 HOURS CITY LIFE - to craft a strong visual identity on brand, of which the content was promoted on their social media channels, WeChat and Weibo. In this project, LE PASSAGE handled the storytelling and marketing for the visually and narratively driven interviews with 6 city boys of whom have different personalities. The content was released in 3 articles. Each of them was supplemented with photography, GIF, copy, and the direct link to online shopping pages. It was also extended to the offline material application in their stores.