LE PASSAGE - PEACEBIRD MEN

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PEACEBIRD MEN
With in-depth analysis of PEACEBIRD MEN’s newly positioned market, LE PASSAGE provides bespoke start-to-finish branding and marketing solutions for its 17 Winter Collections. We developed a series of online editorial - 24 HOURS CITY LIFE - to craft a strong visual identity on brand, of which the content was promoted on their social media channels, WeChat and Weibo. In this project, LE PASSAGE handled the storytelling and marketing for the visually and narratively driven interviews with 6 city boys of whom have different personalities. The content was released in 3 articles. Each of them was supplemented with photography, GIF, copy, and the direct link to online shopping pages. It was also extended to the offline material application in their stores.
针对太平鸟品牌的全新市场定位,LE PASSAGE 为 PEACEBIRD MEN 17AW 羽绒系列量身定制全套创意营销解决方案。结合新系列的服装风格和产品特点,打造针对社交媒体投放的创意广告概念。LE PASSAGE 策划及制作三期以 24HOURS CITY LIFE 为主题的线上营销内容,供品牌在其官方微信公众号、官方微博及其他渠道作投放使用。六位性格各异、不同职业属性的素人男生受邀参与到该项目。根据出镜人物特点,LE PASSAGE 精选出符合男性日常情景需求的主推产品,打造出城市生活中易实现的时髦造型。该项目内容结合图片、文字及 GIF 动画,以轻松有趣的形式讲诉故事,呈现出品牌的时髦新形象。多元化的排版方式也为读者提供了新鲜的阅读体验。
CREATIVE DIRECTOR TANG CHAN  CREATIVE DIRECTOR & SCRIPT JUNYI  PRODUCTION COORDINATOR MIN GOING  GRAPHIC DESIGNER DANIEL  
PHOTOGRAPHER HS & 904H  PLANNER & INTERVIEW SAISAI XU  STYLIST MONSTER & JACKY  COPYWRITER KC
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