LEPASSAGE - JNBYHOME LL 2018

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JNBYHOME
Since 2018, LE PASSAGE has been working on the editorial project, LIVE LIVELY, for the lifestyle brand JNBYHOME. In this long-term project, we have customized the digital marketing content for the client to craft the brand philosophy, and deliver the JNBYHOME attitude toward everyday life to their target customer.

Based on the client’s branding strategy, LE PASSAGE developed multi-media channels with the mission of maximizing the content influence. We collaborated with the selected Chinese celebrities, KOLs, and local self-media to increase the exposure of the products.
作为江南布衣集团的长期合作伙伴,LE PASSAGE深入参与其旗下多个品牌的形象塑造项目,根据品牌具体需求提供专业及高效的全套整合服务。

LE PASSAGE 于2018年夏季开始,为江南布衣旗下家居生活方式品牌 JNBYHOME 策划及制作特别企划项目“LIVE LIVELY”,服务内容包括品牌形象塑造,线上推广及产品营销。同时,我们选取了与品牌调性匹配的公众人物及自媒体,进行多渠道的新品助推。该项目正在进行中,相关内容将陆续于品牌官方公众号、官方微博及合作媒体平台发布。


DIRECTOR TANG CHAN  PHOTOGRAPHER RAY REN & ZHU QIAN    
STARRING VOL.1 AMANDA & AKIRA  STARRING VOL.2 XIONG XIAOMO  STARRING VOL.3 LONG DI & LONG QUAN
PLANNER SAISAI XU  PLANNER ASSISTANT WANXUAN JIANG  LOCATION PRODUCER (JAPAN) JI XU
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