LEPASSAGE - JNBYHOME 文新店开幕

件商品 总计:

去结算
JNBYHOME
Based on the long-term partnership with JNBYHOME, LE PASSAGE planned and organized the opening event for its first newly released concept store (Wenxin Store, Hangzhou) in 2018. In this project, we provided the client with the bespoke services and solutions from event planning to the interior and set designing. 

Currently, LE PASSAGE is working on another opening project for the second JNBYHOME concept store which will be released in spring 2019.
作为江南布衣集团的长期合作伙伴,LE PASSAGE 深入参与到集团旗下多品牌的形象塑造项目,根据品牌具体需求,提供专业及高效的整合性服务。

在 JNBYHOME 首家概念空间杭州文新店开幕活动项目中,LE PASSAGE 负责活动的整体策划,包括主题概念、空间置景设计及开幕流程规划。陈列方式以生活社区来重新定义商业空间,打破了家居品牌常规的样板间陈列思维。目前我们正在为品牌方策划及筹备大悦城新店的开业项目,新店开幕活动将于2019年春季发布。
CREATIVE DIRECTOR TANG CHAN  EXECUTIVE PRODUCER SAISAI XU  PRODUCER ASSISTANT JIANG   SET DESIGN YUANXI SUN
CATERING DESIGN LA PORTE DE PARIS  INTERIOR DESIGN GREY STUDIO  FURNITURE SUPPORT UTT & GALLERY SOHE
Media Scheduling is another vital section in this service package. Collaborated with Wallpaper*卷宗, the world’s global design authority, LE PASSAGE prepared the press release, tailored online content, developed the multi-media-channel, and also conducted the sub-project with product placement for JNBYHOME 18AW products and this opening ceremony.
LE PASSAGE 同步为品牌方提供战略性公关传播咨询及执行服务。根据客户需求,量身定制媒体合作策略,并完成多渠道的深度报道及内容发布。在该开业活动筹备期间,我们与权威设计杂志《Wallpaper*卷宗》建立深度合作关系。共同携手策划 JNBYHOME 专题采访报道,并于杂志举办的建筑师私宴活动中,提供 18AW 伴手礼盒的产品支持。
微信客服二维码