LE PASSAGE - JNBY

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JNBY
Based on JNBY’s branding strategy, LE PASSAGE collaborated with Voicer and producted ENJOY BEING ALONE - a curated editorial content - for JNBY's 17SS collection.

In this project, we handled the photography, styling, executive producer and storytelling of the narratively driven interviews with 5 creative girls who have different talents but still under the brand’s aesthetic. The visually rich editorial presented 6 special moments for each girl when they staying along. Articles are supplemented with photos, short films, and essays that address the diversity of personality.
LE PASSAGE 为品牌提供全套的形象升级及创意内容制作服务。2017年春季,参与新媒体平台 Voicer 为服装品牌 JNBY 策划的创意项目 ENJOY BEING ALONE 的内容制作,服务内容包括造型搭配、视觉拍摄、人物采访、文案内容以及项目执行制片。

五位与品牌调性一致且具有不同生活轨迹的女性创意人受邀参与到该项目。根据 JNBY 品牌形象选取出符合人物特点的服装产品,以新奇好玩、轻松有趣的私密视角,呈现女孩们每人6个与众不同的独处瞬间。该项目以五期特辑形式,在品牌社交媒体平台上进行内容投放,部分内容同时被用于全国指定门店的视觉宣传和物料支持。

PRODUCER VOICER   STARRING LUOLUO, LIZKI, TANG CHAN, WENJUN, CHENXING  DIRECTOR YANWEN ZHU
EXECUTIVE PRODUCER TANG CHAN  CINEMATOGRAPHER RUI JIA & YANWEN ZHU  PHOTOGRAPHER WENJUN & TANG CHAN
INTERVIEW & STYLIST TANG CHAN
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