LEPASSAGE - ise

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ise
ise storeis is a long-term project which is founded for delivering the brand philosophy of ise, a Shanghai-based women’s wear brand, to their customers. In 2018, based on the social media context in China, we developed the content with the mission of promoting ise 18AW collection, and to craft a strong visual identity on brand, of which the content was promoted on their social media channels, WeChat and Weibo.
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In this project, LE PASSAGE handled the storytelling and marketing for the visually and narratively driven interviews with 2 modern ladies, both of whom has their own business and family. Through the content, we visualized the brand value and the customer portrait, presented the elegance and independence of ‘ise ladies’ as well as their contemporary lifestyle to the reader. 
“ise stories” 是由女装品牌ise发起的品牌塑造项目。LE PASSAGE 从2018年秋冬开始以当代都市女性的生活方式为线索,策划与制作以展示ise女性优雅态度的线上营销内容。力图将客户品牌 “我见自然,我见自我” 价值观具像化、形象化。
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多位典型的独立女性受邀出镜并参与深度采访。她们生活及工作于不同城市,人物性格和气质的形成也因城市的差异而有所区别。虽然她们有不同的职业属性与生活步调,但都对ise品牌形象进行了自我的诠释。
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在该项目中,LE PASSAGE 通过社交媒体内容,提炼及展示了品牌目标客群的生活共性。该系列内容打破了单向信息输出的模式,以互动为方向,引导读者跟随出镜人物进行城市探索及更为真实的生活体验。同时,出镜人物在不同场景下的着装对于读者而言具有搭配指导意义。
ART DIRECTOR TANG CHAN  PHOTOGRAPHER TANG CHAN  EXECUTIVE PRODUCER SAISAI XU
STYLIST WANXUAN JIANG  MUA CHANGXIU YANG
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