LE PASSAGE - EIN

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EIN
EIN is a women's wear brand which is targeting the Chinese mid-range market. In order to deliver their brand value and strengthen their market positioning, LE PASSAGE was approached by them for creating content ofEIN Magazine between the year of 2013-2015.

EIN Magazine is not only interested in fashion, but also discusses culture, art, architecture, and travel. In this project, LE PASSAGE handled the visually and narratively driven interviews with an international roster of creatives, including French conceptual artist Sophie Calle, German conceptual artist Wolfgang Laib, the co-founder of apartamento magazine Marco Velardi, and the co-founder of Purple Prose and Purple Magazine Elein Fleiss, etc. The content was in a multi-cultural vision, communicating EIN’s brand aesthetic and philosophy to target and potential customers.
针对 EIN 玮言的品牌精神、视觉审美及市场定位,LE PASSAGE 为其量身制作《 EIN Magazine 》杂志内容。从时装到建筑、从居家到旅行、从生活到设计、从艺术到人文,与全球各领域创意人进行深度对话。通过国际化的多元视角,呈现出 EIN 所推崇的人文价值、审美态度、及对生活美学的理解。

项目服务涵盖选题策划、统筹及沟通对接、人物采访、拍摄、文案撰写、视觉内容制作等服务。受访人包括二十世纪末法国最重要的当代女艺术家Sophie Calle、德国观念艺术家 Wolfgang Laib、法国杂志《 Purple Prose 》及《 Purple Magazine 》联合创始人 Elein Fleiss、西班牙家居杂志《 apartamento 》联合创始人 Marco Velardi 等。
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