EIN is a women's wear brand which is targeting the Chinese mid-range market. In order to deliver their brand value and strengthen their market positioning, LE PASSAGE was approached by them for creating content ofEIN Magazine between the year of 2013-2015.
EIN Magazine is not only interested in fashion, but also discusses culture, art, architecture, and travel. In this project, LE PASSAGE handled the visually and narratively driven interviews with an international roster of creatives, including French conceptual artist Sophie Calle, German conceptual artist Wolfgang Laib, the co-founder of apartamento magazine Marco Velardi, and the co-founder of Purple Prose and Purple Magazine Elein Fleiss, etc. The content was in a multi-cultural vision, communicating EIN’s brand aesthetic and philosophy to target and potential customers.