LE PASSAGE - BOUNDLESS

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BOUNDLESS
An avant-garde fashion brand with a sense of folk humour? Individual designer brand BOUNDLESS breaks the limitation of everything and raising out social questions in fashion language. LE PASSAGE worked closely with BOUNDLESS from conceptualization to casting and styling. We chose a historical building, which was a surreal mixture of modern, and history as the filming location. High colour contrast and playful props were helping to convey the elegant and unconstrained brand aesthetic.
LE PASSAGE 为设计师品牌沒邊 / BOUNDLESS 策划拍摄 2018 秋冬系列广告片,并在美术指导、模特选角、拍摄单品挑选、场地堪景、妆发创意等方面提供配套服务。通过独特且有趣的视觉语言,结合超现实主义风格的拍摄手法,以极具色彩冲突感、巧合显现且不符合日常逻辑的表现形式,诠释其「不断探索未知的日常趣味」的品牌精神,同时传递出品牌所秉持的雅俗无界的美学品味。
CREATIVE DIRECTOR TANG CHAN  PHOTOGRAPHER WENJUN  STYLIST ZHANG DA  PLANNER SAISAI XU  PLANNER ASSISTANT AZUSA  MUA MOUTAIN GAO
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